About Compare IQ
Built by Leaders Who Have Owned the Outcome
Compare IQ was created by senior executives who have spent decades responsible for pricing, revenue, and commercial outcomes inside complex organizations.
The platform translates that experience into software that helps leaders evaluate complex cloud pricing decisions with clarity, speed, and confidence.
The Experience Behind Compare IQ
30+
Years
Commercial Strategy Experience
VP & C+
Enterprise Leadership
C-Level, VP, and Operational Executives
$0 to $20B+
Scale
Startup to Enterprise Organizations Supported
Real-World
Client Work
Turned Into the Compare IQ Platform.
Software Powered by Human Intelligence
Most pricing and cloud comparison tools are built by analysts studying the problem.
Compare IQ was built by leaders who have been responsible for the outcome.
The platform embeds decades of real-world commercial judgment — developed through designing pricing models, leading sales organizations, and operating inside complex enterprise environments.
This is experience translated into software.
Experience Behind the Platform
The team behind Compare IQ has spent decades designing, operating, and transforming commercial systems inside complex organizations.
Compare IQ is Built
From Real Client Work
The platform did not start as a product idea.
It started inside real client engagements where executives needed clear, defensible answers before committing to major pricing and infrastructure decisions.
Time and again, we saw organizations trying to evaluate complex cloud pricing using fragmented spreadsheets, inconsistent assumptions, and manual analysis.
The stakes were too high for guesswork.
The tools we built internally to solve these problems eventually became the foundation of the Compare IQ platform.
Built by the Purple Koru Team
Compare IQ is developed by the team at Purple Koru, a strategic advisory firm focused on helping organizations navigate complex commercial and operational decisions.
Purple Koru works with leaders who don’t need more theory — they need decisions translated into outcomes.
Our team has built companies, led organizations, owned P&Ls, and operated inside environments where the right answer isn’t always obvious but the consequences are real.
That combination of strategic judgment, operational experience, and technical understanding is what ultimately led to the creation of Compare IQ.
Our Belief
In a world of increasing complexity, leaders should not be forced to make critical decisions with incomplete information.
We believe that when organizations are equipped with the right tools and intelligence, they can move faster, make better decisions, and create stronger outcomes.
Compare IQ was built to give leaders the clarity they need before committing to complex pricing and infrastructure decisions.