Effective Date: March 16, 2026
Purple Koru, Inc. (“Purple Koru,” “CompareIQ,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your information in a transparent and responsible manner.

This Privacy Policy describes how Purple Koru, Inc. collects, uses, stores, and protects information when you visit our website or use the CompareIQ software platform.

CompareIQ is a cloud-based software platform operated by Purple Koru, Inc. that enables organizations to model, analyze, and compare cloud infrastructure pricing across multiple cloud providers.

This policy applies to website visitors, registered users of the CompareIQ SaaS platform, and individuals who contact us through forms or other communications.

By using the CompareIQ website or platform, you agree to the practices described in this Privacy Policy.

Information We Collect
The information we collect depends on how you interact with CompareIQ.
We collect information from two primary sources: information collected from visitors to the CompareIQ marketing website, and information collected from registered users of the CompareIQ software platform.

Each type of interaction involves different types of data collection, which are described below.

Information Collected From Website Visitors
When you visit the CompareIQ marketing website, we may collect certain information to operate the website, understand how it is used, and respond to inquiries.

The website is hosted on Wix and may use integrated services such as HubSpot, Google Analytics 4, Microsoft email systems, and GoDaddy DNS services.

Information collected from website visitors may include the following.

Contact information submitted through forms, including name, email address, company name, and any information you include in a message or form submission. These forms may be managed through HubSpot.

Technical and usage information automatically collected through analytics tools, including IP address, browser type, device type, pages viewed, time spent on pages, referring websites, and general geographic location derived from IP address.

Cookies and similar technologies used by Wix and third-party services to support website functionality and analytics. More information about cookies is provided in the Cookies section below.

Information Collected From Platform Users
Access to the CompareIQ platform requires a paid SaaS subscription and a registered user account.

When users create an account and access the platform, we may collect several types of information necessary to operate the service.

Account information may include name, email address, company name, job title, and account login credentials. This information is used to manage user access and administer accounts.

Platform usage information may include infrastructure configuration inputs, pricing analysis scenarios, modeling parameters, reports generated within the platform, interaction logs, IP address, browser type, device information, and system security or audit logs. This information allows CompareIQ to perform modeling calculations, generate comparison results, and maintain system reliability and security.

CompareIQ does not directly collect or store payment card information through the website or platform. Payment processing may be handled through external systems or contractual arrangements outside the platform environment.

Customer Generated Data
Customers may input infrastructure configurations, pricing assumptions, modeling inputs, and other information into the CompareIQ platform. This information is referred to as Customer Generated Data.

Customers retain ownership and control of the data they submit to the platform.
Purple Koru processes Customer Generated Data only for the purpose of operating and delivering the CompareIQ service, generating analysis results and reports, and supporting the customer’s use of the platform.

Where CompareIQ processes Customer Generated Data on behalf of a customer organization, CompareIQ acts as a data processor and the customer organization acts as the data controller.
Customer Generated Data is not used for marketing purposes, resale, or unrelated commercial activities.

How We Use Information
Purple Koru uses collected information for legitimate business purposes related to operating and improving the CompareIQ service.

These purposes include providing access to the CompareIQ platform, authenticating users and managing accounts, performing pricing modeling and analysis, responding to inquiries and customer support requests, communicating with users about product updates or service information, monitoring system performance, improving platform functionality, maintaining security, and complying with legal obligations.

Purple Koru does not sell personal data and does not share personal data with third parties for advertising or marketing purposes.

Legal Bases for Processing (GDPR)
Where applicable under the General Data Protection Regulation (GDPR) or similar laws, Purple Koru processes personal data under several lawful bases.

These include performance of a contract when processing is necessary to provide the CompareIQ platform and related services, legitimate interests in operating and improving the platform provided such interests do not override individual rights, consent where required for optional cookies or communications, and compliance with legal obligations.

Data Storage and Security
Information collected through the CompareIQ website and platform may be stored on systems operated by Purple Koru or trusted service providers.

Data may be stored on Wix infrastructure used for hosting the marketing website and within Microsoft 365 systems operated by Purple Koru, Inc. These systems are located in the United States.

Purple Koru implements reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we take appropriate steps to protect information, no method of transmission or storage can be guaranteed to be completely secure.

Cookies and Tracking Technologies
The CompareIQ website uses cookies and similar technologies to improve website functionality and analyze visitor behavior.

Cookies may be set by Wix website infrastructure, Google Analytics, and HubSpot tracking tools.
These technologies help us understand how visitors interact with the website, improve website performance and usability, and track form submissions or marketing interactions.
Visitors can manage cookie preferences through Wix cookie consent tools displayed on the website. Most web browsers also allow users to control or delete cookies through browser settings.

Data Sharing and Disclosure
Purple Koru does not sell personal information.

Personal data is not shared with third parties for advertising or marketing purposes.
Information may be shared only in limited circumstances necessary to operate the service, including with trusted service providers who support the operation of our website and systems, with cloud infrastructure and operational vendors that assist in delivering the platform, with professional advisors where necessary for legal or compliance purposes, when required to comply with legal obligations, or when necessary to protect the security, rights, or property of Purple Koru or its users.

Service providers are permitted to process information only for the purpose of delivering services to Purple Koru and are subject to contractual obligations that require appropriate data protection safeguards.

International Data Transfers
Purple Koru, Inc. operates from the United States, and personal information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.
Where required by applicable data protection laws, we implement appropriate safeguards for international data transfers. These safeguards may include Standard Contractual Clauses approved by applicable regulatory authorities, data processing agreements with service providers, or other legally recognized transfer mechanisms.

These measures are designed to ensure that personal data receives an appropriate level of protection when transferred internationally.

Data Retention
Purple Koru retains personal data only for as long as necessary to provide the CompareIQ services, fulfill contractual obligations, comply with legal requirements, and support legitimate business operations.

When personal data is no longer required for these purposes, it may be deleted, anonymized, or securely archived in accordance with our internal data management practices.

California Privacy Rights (CPRA / CCPA)
If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

These rights may include the right to request access to personal information we have collected about you, request correction of inaccurate information, request deletion of personal information, and request information about how personal data is collected and used.

Purple Koru does not sell personal information and does not share personal information for cross-context behavioral advertising.

Requests to exercise these rights may be submitted using the contact information below.
International Users and GDPR Considerations

If you access the CompareIQ website or platform from outside the United States, your information may be transferred to and processed in the United States.

Depending on your location, you may have rights under applicable privacy laws, including the General Data Protection Regulation (GDPR).

These rights may include the right to access personal data, request correction or deletion of personal data, object to or restrict certain processing activities, and withdraw consent where processing is based on consent.

Requests related to these rights may be submitted using the contact information below.

Children's Privacy
The CompareIQ website and platform are not intended for children under the age of 13.

Purple Koru does not knowingly collect personal information from children under 13. If we become aware that personal information has been collected from a child under 13 without appropriate consent, we will take steps to delete that information.

Changes to This Policy
Purple Koru may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

When updates are made, the revised policy will be posted on the CompareIQ website with an updated effective date.

Users are encouraged to review this policy periodically to stay informed about how we protect personal information.

Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.
Purple Koru, Inc.
Los Altos, CA 94024
United States
Privacy Contact Email:
privacy@purplekoru.com