California Privacy Notice
Effective Date: March 16, 2026
This California Privacy Notice describes how Purple Koru, Inc. (“Purple Koru,” “CompareIQ,” “we,” “our,” or “us”) collects, uses, and discloses personal information relating to California residents.
This notice is provided in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). It applies to California residents who interact with:
· The CompareIQ website located at www.compareiq.com
· The CompareIQ SaaS platform
· Communications with Purple Koru, Inc.
This notice supplements the CompareIQ Privacy Policy and provides additional information about personal information collected from California residents.
About CompareIQ
CompareIQ is a software platform operated by Purple Koru, Inc. that helps organizations model, analyze, and compare cloud infrastructure pricing across multiple cloud providers and infrastructure platforms.
The CompareIQ website functions primarily as a marketing website, while the CompareIQ platform requires authenticated login access through paid SaaS subscriptions.
Notice at Collection
This Notice at Collection explains the categories of personal information Purple Koru collects from California residents and the purposes for which that information is used.
Personal information is collected when individuals interact with the CompareIQ website, create platform accounts, use the CompareIQ platform, or communicate with Purple Koru.
Categories of Personal Information Collected
Under the CCPA and CPRA, personal information refers to information that identifies, relates to, describes, or could reasonably be linked with a particular individual or household.
In the past twelve (12) months, Purple Koru may have collected the following categories of personal information.
Identifiers
· Name
· Business email address
· Company name
· Account credentials
· IP address
· Online identifiers
Professional or Employment Information
· Job title or professional role
· Organization or company affiliation
· Information provided in connection with account creation or platform use
Internet or Network Activity Information
· Browser type
· Device information
· Website analytics data
· Platform interaction logs
· Pages viewed or features accessed
· Configuration activity and usage patterns
Commercial Information
· Account status
· Subscription details
· Information related to service usage or engagement
Personal information may be collected through several channels, including:
· Interactions with the CompareIQ website
· HubSpot forms submitted through the website
· Registration and management of CompareIQ platform accounts
· Use of the CompareIQ SaaS platform
· Communications with Purple Koru, including support inquiries
Internet or network activity may include information about pages viewed, features accessed, configuration activity, usage patterns, and general engagement with the platform. This information may be collected through cookies and similar technologies and does not include the recording or interception of the content of private communications.
Purposes for Collecting Personal Information
Purple Koru collects personal information for legitimate business purposes, including:
· Providing, operating, and maintaining the CompareIQ platform
· Authenticating users and managing accounts
· Performing pricing comparison, modeling, and analysis functions
· Communicating with customers and responding to inquiries
· Providing customer support and technical assistance
· Monitoring usage, improving platform functionality, and supporting analytics
· Improving website performance and user experience
· Maintaining security, preventing fraud, and protecting platform integrity
· Maintaining business records and complying with legal obligations
Sale or Sharing of Personal Information
Purple Koru does not sell personal information.
Purple Koru also does not share personal information for cross-context behavioral advertising.
Personal information may be disclosed to trusted service providers that support the operation of the CompareIQ website and platform. These service providers are contractually obligated to use personal information only for the purpose of providing services on our behalf and are required to maintain appropriate data protection safeguards.
Use of Sensitive Personal Information
Purple Koru does not collect or use sensitive personal information for purposes beyond what is necessary to provide and operate the CompareIQ platform.
Sensitive personal information is not used for profiling or targeted advertising.
Relationship to Customer Data
CompareIQ processes certain data on behalf of customer organizations in connection with the operation of the platform.
For such data, the customer organization acts as the data controller, and Purple Koru acts as a data processor. The handling of this data is governed by the CompareIQ Privacy Policy and applicable data processing agreements with customers.
Data Retention
Purple Koru retains personal information only for as long as reasonably necessary to:
· Provide and operate the CompareIQ platform
· Maintain customer accounts and service records
· Fulfill contractual obligations
· Comply with legal and regulatory requirements
· Maintain legitimate business records
When personal information is no longer required for these purposes, it may be deleted, anonymized, or securely archived in accordance with our internal data management practices.
California Consumer Privacy Rights
Under the CCPA and CPRA, California residents have certain rights regarding their personal information.
These rights include:
Right to Know
You have the right to request information about the categories of personal information we collect, the purposes for which the information is used, and the categories of third parties to whom the information may be disclosed.
Right to Access Personal Information
You have the right to request access to specific pieces of personal information we have collected about you.
Right to Delete Personal Information
You have the right to request deletion of personal information we have collected about you, subject to certain legal exceptions.
Right to Correct Personal Information
You have the right to request correction of inaccurate personal information maintained about you.
Right to Limit Use of Sensitive Personal Information
You have the right to request limitations on the use or disclosure of sensitive personal information where applicable.
Right to Non-Discrimination
Purple Koru will not discriminate against you for exercising your privacy rights under California law.
How to Exercise Your Privacy Rights
California residents may submit privacy rights requests by contacting us at:
Requests should include sufficient information for Purple Koru to verify the identity of the individual making the request.
Authorized Agents
California residents may designate an authorized agent to submit privacy requests on their behalf.
If an authorized agent submits a request, Purple Koru may require written authorization from the consumer and may take steps to verify the identity of both the consumer and the authorized agent.
Verification Process
To protect privacy and security, Purple Koru may need to verify the identity of individuals submitting privacy rights requests.
Verification may involve confirming information associated with your account or prior interactions with Purple Koru.
Updates to This Notice
Purple Koru may update this California Privacy Notice from time to time to reflect changes in our practices, services, or legal requirements.
When updates are made, the revised notice will be posted on the CompareIQ website with an updated effective date.
Contact Information
If you have questions about this California Privacy Notice or wish to exercise your privacy rights, please contact us:
Purple Koru, Inc.
Los Altos, CA 94024
United States