About Compare IQ
Real-world storage pricing expertise, built into software.
Compare IQ is a pricing intelligence platform. It compares identical storage workloads across Amazon S3, Microsoft Azure, Google Cloud, and platform providers using workload-based modeling — not isolated price-list comparisons.
Owned, operated, and developed by Purple Koru, Inc.
Developed by operators
Not built around a theory. Built around a problem seen again and again.
Compare IQ was developed by the Purple Koru team after years working directly with complex pricing, finance, sales, operations, technology, and transformation challenges.
"Compare IQ was not created by a software team searching for a problem to solve."
The team saw the same problem repeatedly: organizations were trying to compare storage options using spreadsheets, disconnected pricing inputs, inconsistent assumptions, and time-consuming technical analysis.
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Purple Koru first solved those problems through hands-on advisory work — building models, testing assumptions, analyzing multi-year economics, and translating complex pricing into customer-facing recommendations. Compare IQ turns that real-world expertise into repeatable software.
Expertise embedded
The value isn't just the data. It's the experience behind it.
Compare IQ reflects the experience of leaders who have owned real commercial and financial outcomes — shaping how the platform models workloads, organizes assumptions, and presents cost differences.
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The result is not a generic pricing calculator. It's customer-facing pricing intelligence built around how storage decisions are actually evaluated and explained.
Owned commercial and financial outcomes
Led pricing and go-to-market functions
Managed complex technology decisions
Built customer-facing business cases
Worked across sales, finance, operations, and executive leadership
Helped organizations evaluate competing infrastructure options
From manual to repeatable
From individual expertise to repeatable, workload-based modeling.
Compare IQ captures a methodology that once lived with a small number of specialists — and makes it consistent, repeatable, and available to every customer-facing team.
The first module
Starting with backup and archive.
It's an important starting point because the apparent price of storage rarely tells the full story. Compare IQ brings the factors that actually drive cost into a consistent model — so teams can compare equivalent scenarios and explain why the results differ.
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The platform is designed to expand across additional workload categories over time.
Before Compare IQ
× Experienced specialists gathering pricing by hand
× Spreadsheets built and validated per opportunity
× Inconsistent assumptions across analyses
× Slow, hard to repeat, dependent on a few experts
With Compare IQ
✓ Model identical workloads across every provider
✓ Analyze multi-year storage economics consistently
✓ Produce customer-ready outputs without rebuilding
✓ Repeatable at scale for every frontline team
Owned, operated, developed
Purple Koru, Inc.
Purple Koru is a team of experienced executives and operators working at the intersection of strategy, pricing, finance, technology, sales, and execution.
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Compare IQ is the productization of that experience. It takes methods developed through real client work and makes them available through software that customer-facing teams can use repeatedly, consistently, and at scale.
Team
Executives & operators
Disciplines
Pricing · Finance · Tech · Sales
Origin
Real client advisory work
The Experience Behind Compare IQ
30+
Years
Commercial Strategy Experience
VP & C+
Enterprise Leadership
C-Level, VP, and Operational Executives
$0 to $20B+
Scale
​Startup to Enterprise Organizations Supported
Real-World
Client Work
Turned Into the Compare IQ Platform.
Why Compare IQ exists
Storage pricing is too complex for rate comparisons — and too important to leave buried in spreadsheets.
Side-by-side, workload-based comparison across Amazon S3, Microsoft Azure, Google Cloud, and platform providers — turning complex storage economics into clearer customer conversations.
Frequently Asked Questions
Who owns Compare IQ?
Compare IQ is owned, operated, and developed by Purple Koru, Inc.
What is Compare IQ?
Compare IQ is a pricing intelligence platform for side-by-side, workload-based storage comparison.
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It helps teams compare identical storage workloads across Amazon S3, Microsoft Azure, Google Cloud, and platform providers.
Who developed Compare IQ?
Compare IQ was developed by the Purple Koru team.
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The platform reflects the team’s real-world experience across pricing, finance, sales, technology, operations, and commercial decision-making.
Why did Purple Koru create Compare IQ?
Purple Koru created Compare IQ after repeatedly seeing organizations struggle to compare complex storage pricing using spreadsheets, disconnected pricing inputs, inconsistent assumptions, and manual analysis.
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The team first addressed these challenges through real customer work, then turned that methodology into repeatable software.
What makes Compare IQ different from a pricing calculator?
Compare IQ is a workload-based comparison platform, not a generic pricing calculator.
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It models how identical workloads behave across different providers, including factors such as storage class, retention, growth, retrieval activity, API usage, data movement, region, and workload behavior.
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This provides a more complete view than comparing isolated price-list entries.
Which cloud providers does Compare IQ compare?
Compare IQ compares storage workloads across Amazon S3, Microsoft Azure, Google Cloud, and platform providers.
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Platform providers can load their own pricing and compare it against hyperscaler storage options using consistent workload assumptions.
What workloads does Compare IQ support?
Compare IQ starts with backup and archive.
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Backup and archive is the first workload module because retention, growth, retrieval patterns, storage tiers, and data movement can materially affect long-term storage economics.
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The platform is designed to expand across additional workload categories over time.
Who is Compare IQ designed for?
Compare IQ is designed for platform providers, solution providers, partners, and hyperscaler-aligned teams that need to explain storage pricing clearly to customers.
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It is particularly useful for frontline teams that need credible pricing comparisons without depending on technical specialists to rebuild each analysis manually.
How does Compare IQ use Purple Koru’s experience?
Compare IQ embeds the methods the Purple Koru team has used to evaluate pricing, test assumptions, model multi-year costs, and explain complex commercial decisions.
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It turns that real-world expertise into structured, repeatable software that customer-facing teams can use consistently.
Does Compare IQ compare only published storage prices?
No.
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Compare IQ evaluates workload behavior and storage economics, not just published unit prices.
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The model can account for variables such as storage class, retention, growth, retrieval, API activity, data movement, region, and other workload assumptions.
What outputs does Compare IQ provide?
Compare IQ produces customer-facing, sales-ready pricing intelligence.
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These outputs help teams explain cost differences, guide storage conversations, and support clearer customer decisions.
Is Compare IQ part of Purple Koru?
The Platform
A pricing intelligence platform, owned and built end to end.
Compare IQ starts with backup and archive — where retention, data growth, retrieval activity, API usage, data movement, storage class, and region can materially change the economics of a workload. It gives customer-facing teams a clearer way to explain those differences and move conversations forward with confidence.
Owned end-to-end
Owned, operated, and developed by the team that first solved these problems in the field.
How it compares
Workload-based modeling
Identical workloads across S3, Azure, Google Cloud, and platform providers — not isolated price lists.
Where it starts
Backup & archive first
The first workload module, with additional categories designed to follow over time.