Effective Date: March 16, 2026

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This Cookie Policy explains how Purple Koru, Inc. ("Purple Koru", "we", "us", or "our") uses cookies and similar technologies on the Compare IQ website.

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Compare IQ is a software platform operated by Purple Koru, Inc. This policy explains what cookies are, how we use them, and the choices available to you regarding their use.

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This Cookie Policy applies to visitors of the Compare IQ website located at compareiq.com and related web pages.

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1. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They allow websites to recognize a user's device and store certain information about preferences or past actions.

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Cookies help websites function efficiently, improve performance, and provide insights into how visitors interact with website content.

In addition to cookies, websites may also use similar technologies such as tracking pixels, scripts, or local storage to collect information about website usage.

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In this policy, the term "cookies" refers to all such technologies.

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2. How We Use Cookies

Purple Koru uses cookies and similar technologies to support the operation and improvement of the Compare IQ website.

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These technologies may be used to:

• Operate and maintain the website

• Enable essential website functionality

• Improve performance and usability

• Understand how visitors use the website

• Analyze website traffic and visitor behavior

• Support marketing and communication tools

• Process contact form submissions

• Help improve the Compare IQ user experience

 

Cookies are used only in connection with the Compare IQ marketing website. Access to the Compare IQ software platform requires user authentication and a paid SaaS subscription.

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3. Technologies That May Set Cookies

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The Compare IQ website is primarily hosted on the Wix platform and uses certain third-party services that may place cookies or similar technologies.

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These technologies may include:

 

Wix Website Hosting Platform
Used to host and operate the Compare IQ website and enable core functionality.

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Google Analytics 4 (GA4)
Used to analyze website traffic and understand how visitors interact with the website.

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HubSpot
Used for contact forms, marketing communications, and visitor engagement tools.

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These services may collect certain information automatically, including:

• Browser type and version

• Device information

• IP address

• Pages visited

• Referring URLs

• Time spent on pages

• Interaction with website content

 

This information helps us understand how visitors use the website and improve the overall experience.

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4. Types of Cookies We Use

Cookies used on the Compare IQ website generally fall into the following categories.

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Essential Cookies

Essential cookies are necessary for the website to function properly.

These cookies enable core functionality such as:

• Page navigation

• Website security

• Form submissions

• Load balancing

• Basic website operations

Without these cookies, the website may not function correctly.

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Analytics Cookies

Analytics cookies help us understand how visitors interact with the website.

They allow us to measure and analyze information such as:

• Website traffic

• Popular pages

• Visitor behavior

• Navigation patterns

We use Google Analytics 4 to collect aggregated statistical data that helps improve website performance and usability.

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Functional Cookies

Functional cookies help improve the website experience by remembering user preferences.

These cookies may remember information such as:

• Cookie consent preferences

• Language or display preferences

• Website interaction settings

These cookies enhance the usability of the website.

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Marketing and Tracking Cookies

Marketing cookies help support communication and engagement with visitors.

These cookies may be set by tools such as HubSpot and may be used to:

• Track interactions with marketing forms

• Understand engagement with website content

• Support follow-up communications

• Measure marketing campaign effectiveness

These cookies do not give Purple Koru access to personal information unless it is voluntarily provided through website forms.

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5. Cookie Consent

When you visit the Compare IQ website, you may be presented with a cookie consent banner provided through the Wix platform.

This tool allows you to:

• Accept cookies

• Decline non-essential cookies

• Manage your cookie preferences

 

Essential cookies necessary for website operation may still be used even if other categories are declined.

 

Your cookie preferences can be updated at any time through the cookie consent tools available on the website.

 

6. Third-Party Cookies

Some cookies used on the Compare IQ website may be set by third-party services.

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These third-party providers may include:

• Google Analytics

• HubSpot

• Wix

 

These providers may collect and process information according to their own privacy policies and terms.

 

Purple Koru does not control how these third parties use the information collected through their cookies.

 

Visitors are encouraged to review the privacy policies of these providers for additional information.

 

7. Managing Cookies

You have several options for managing cookies.

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You may:

• Adjust cookie preferences through the Wix cookie consent banner

• Change your browser settings to block or delete cookies

• Clear cookies stored on your device

 

Most web browsers allow you to control cookies through their settings. Instructions can usually be found in the browser's help section.

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Please note that disabling certain cookies may affect the functionality of the website.

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8. International Visitors

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Purple Koru designs its cookie practices to support compliance with applicable privacy and data protection regulations, including:

• The General Data Protection Regulation (GDPR)

• The EU ePrivacy Directive

• Applicable California privacy laws

 

Visitors located in jurisdictions with specific cookie or tracking requirements may be presented with additional consent controls where required by law.

 

9. Updates to This Cookie Policy

Purple Koru may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or website practices.

When updates are made, the "Effective Date" at the top of this policy will be updated.

We encourage visitors to review this page periodically to stay informed about our use of cookies.

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10. Contact Information

If you have questions about this Cookie Policy or about how Purple Koru uses cookies, please contact us:

Purple Koru, Inc.
Los Altos, CA 94024
United States

Email: privacy@purplekoru.com